History of SEO
In 1995, including relevant keywords in your copy often took you into
the top of Yahoo. Submissions to Infoseek and Yahoo got you listed
within hours. Bruce Clay & Danny Sullivan are two SEO-veterans.
History of marketing
Marketing in ancient Greece was often focused around shouting
announcements of cattle and slaves on offer. Present forms of online
marketing are more sophisticated, involving further varied communication
skills.
How to spell Optimisation?
There are two ways to spell search engine optimization or simply
optimization. The traditional British spelling is with ’s’ (ie:
optimisation) while the American spelling is with 'z' (ie: optimization).
What is digital marketing
Digital marketing is often referred to as online marketing; a way of
promoting your products in search engines and by other means online. It
may be through search engine optimisation (
SEO), paid search (
PPC) or
banner advertising.
Why does SEO matter?
Cheap and targeted traffic.
High conversion if optimized the proper
way. Cheaper in the long run.
People use search engines more and more.
SEO and link building
How important are quality links and keywords in
anchor texts? Read more about link building and how
Millimeter Media can help you in our
SEO section.
History of Paid Search
Already in 1998, Overture launched GoTO, a system for paid search. It took until the year 2000, before Google's Adwords was launched. After initial failure
with flat CPM pricing, Google added CTR as a pricing and ranking factor
(and made success).
